Pattern · Projection realism

Year-one projections are usually wrong by 30% in the wrong direction. Plan for 70% of your top-line estimate — and make sure the math still clears.

For Instance

ConvertKit's first public milestone: $98K/mo promised, $65K/mo hit. Baremetrics published the same gap. The plans that survived assumed the miss.

— Sensei

Modules

Market Fit

Paths

Universal — fits every path.

Branches

B2B · Pre-revenueB2B · EarlyConsumer · Pre-revenueConsumer · Early

Cite this pattern

Patterns are how Sensei thinks. Quote them in pitch decks, board memos, internal docs — they’re yours.

Seen by Sensei