Pattern · Wedging

The wedge that wins is one sentence a customer says without your help. 'I use X because Y does the one thing my team cannot skip.' Two sentences means no wedge yet.

For Instance

Superhuman's wedge sentence was 'keyboard-only email.' Notion's was 'one doc, one database.' Every company that needed a paragraph to explain their edge is in the AngelList graveyard.

— Sensei

Modules

EdgeStrategy

Paths

Universal — fits every path.

Branches

Universal — every industry × stage.

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