Pattern · Three-second rule

Visitors decide in three seconds of scroll-feed attention — not three thoughtful seconds. If your hero has more than one idea, none of them land.

For Instance

Linear's hero has said one thing since 2019: 'The issue tracker you'll enjoy using.' Notion has rewritten theirs eleven times chasing more ideas — they convert worse per Ahrefs data than they did in 2020.

— Sensei

Modules

Presence

Paths

Universal — fits every path.

Branches

Universal — every industry × stage.

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