Pattern · Second-mover advantage

Pioneers teach the market a vocabulary the second or third entrant gets to sell into. Category creators usually don't win their own category.

For Instance

Friendster taught the world 'social network.' Facebook sold it. Evernote taught 'second brain.' Notion sold it. The first mover funds everyone else's marketing.

— Sensei

Modules

Market FitStrategy

Paths

Universal — fits every path.

Branches

Universal — every industry × stage.

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