Pattern · Pricing discipline

Founders underprice because the number makes them flinch. Customers don't flinch — they discount reflexively, then renew.

For Instance

Superhuman launched at $30/mo when the market was free. Linear at $8/user when Jira was $7. Both held their price through the next round; the founders who started lower never successfully raised it.

— Sensei
Modules
Market FitStrategy
Paths
Universal — fits every path.
Branches
B2B · EarlyB2B · ScalingConsumer · EarlyConsumer · Scaling
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