Pattern · Leak arithmetic

Conversion killers don't compound linearly — they cap your upside. Fix the biggest one and three others that looked independent clear with it.

For Instance

Intercom's 2018 pricing-page rewrite lifted trial-to-paid 24%. The other 'fixes' they A/B tested that year averaged 2%. One root cause, one fix.

— Sensei

Modules

Presence

Paths

Universal — fits every path.

Branches

B2B · EarlyB2B · ScalingConsumer · EarlyConsumer · Scaling

Cite this pattern

Patterns are how Sensei thinks. Quote them in pitch decks, board memos, internal docs — they’re yours.

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